Clothes2Order

Improve the user experience

While at Clothes2Order, one of the main projects was to improve the customisation process that customers go through while purchasing a product. Outside of this UX issues, on the website were also to be addressed. The aim was to reduce the drop out rates and improve overall conversion on the website.

A/B Tests were setup to monitor how the changes impacted the process. Google Analytics and HotJar were used as part of the data analysis, while Optimizely was used for A/B Testing.

Role
Head of Ecommerce & Systems

Tasks Undertaken
Call Listening, Data Analysis, User Testing, Workshops, Sketching, Design, A/B Testing, CRO

For
Clothes2Order

Design

  • Clothes2Order Homepage Design Update
  • Clothes2Order Merchandise Store Design Update
  • Clothes2Order - Hotjar Data Analysis, User Testing, A/B Testing
  • Clothes2Order Customisation Design Updates

Workshops

  • Clothes2Order Process Workshop
  • Clothes2Order Website Functionality
  • Clothes2Order Website User Flow

Results

Reduced calls to customer service.

Reduced drop out rates at basket and customisation process.

Increased overall website conversion.

Updates brought in additional revenue.

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