ao.com Header / Menu
Creating a new header / menu
Tasked with redesigning the header to make it cleaner and responsive across all devices. Creating a menu based on data and usage stats gathered from analytics. Future categories also had to be accounted for while designing the menu.
Role
UX Designer
Tasks Undertaken
Data Analysis, Ideation, Sketches, Workshop, Wireframes, UX Design
For
ao.com
Design
Sketches
Wireframes
Results
Overall conversion increased from 3.8% to 4%.
Increase in conversion led to a projected weekly increase in revenue of £150k.
Increase in volume of visits being sent to lister caused overall increase.